children’s ministry logo ///
so, over the last week i was tasked with building a new logo / design aesthetic for our children’s ministry at crosswinds. the children’s pastor and i had a brief discussion about what he’d like to see and how we’re planning on remodeling the children’s department with more of a “San Francisco” based theme.
first thing i did was find a couple of base images to work with.
next up, i placed all of the photos into illustrator and began the tracing process. started with the trans america building, as it’s the easiest to trace; lots of straight lines and hard edges. took about 5 minutes to finish.
the cable car was not nearly as quick a trace. ha. decided to ditch the hard line approach for this one and started out by tracing out the general shape and details. after the outline of the cable car was created, i created a new layer that i used for brushing in the color. once the cable car was colored in, i tweaked with the style for just a bit longer. i used a hard ink pen style stroke (nice thick lines), and bold colors (abnormal for me, but it’s for the kids). <- I assume kids like color?
with the cable car styled to my liking, i moved back to the trans america building and adjusted it to match (it had previously looked extremely flat).
finally i moved on to the golden gate. this was the most challenging of the three images trace (even though i’m sure it doesn’t look that way). so I’m just gonna say it was ‘magic’ that made it happen and move on. poof. ‘magic’.
after the images were traced, i moved on to laying them out the way i wanted. much trial and error here, and many, many “doh’s”! i could not, for the life of me, seem to get the layout just the way i wanted it… so i resolved to create a hill and river thing… as vague as that is, it’s exactly what i was thinking. obviously the river is actually the mouth of the bay.
finally i added in the text “crosswinds Children’s Ministry” and tweaked with it for about an hour until it was placed to my liking. the final step was to save the illustrator doc… and post it here… so i’m still a little attached to the design.
i’m sure by tomorrow afternoon i’ll hate it. and i’m sure i’ll need to make some kind of changes to it. but, if not anything else, it’s a solid start.